Description

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Tasks

• Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products defines target group for advertising campaigns and implements strategy through appropriate media planning work conceives advertising campaigns to impart the desired product image in an effective and economical way examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities controls the recruitment and training of staff stays abreast of changes in market trends and advertising rates produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies

Educational Requirements

Entry is generally via career progression from related occupations (e.g. Marketing manager, Advertising accounts manager, Sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.